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Our Mission

Redwood’s mission is to unleash the full potential of elite essential home services companies across the U.S. by partnering with contractors, providing world-class resources, coaching, and strategic investments, and fostering cross-market collaboration.

OUR ‘SECRET SAUCE’

For HVAC & Plumbing Owners, a Redwood Partnership is Different: Our ‘Secret Sauce’

Disciplined Yet Flexible Investment Model That Drives Value and Alignment

Selective Partnerships: We are building a network of the most elite home services operators in the country (‘Partner Companies’).
Tailored Deal Structures: Out-of-box thinking, tailored to specific needs.
Disciplined Revenue Mix: 100% residential, non-new construction HVAC, Plumbing and Electrical home services businesses.
Uncapped Upside: Owners retain equity with unprecedented growth potential.
Incentives for Managers: Long-term bonuses and incentives for Partner Company managers.

Coaching Philosophy Based on Data and Best Practices

Expert Support: High-touch support from a best-in-class team of industry leaders at the Redwood Partner Support Center.
Data-Driven Decisions: Guided by proven KPIs.
Best Practice Coaching: Leveraging decades of industry experience.
Innovative Thinking: Challenging local leaders to ‘think differently’ by setting and achieving aggressive goals.

Culture of Accountability

Goal-Oriented: Set goals, track progress, pivot as needed, achieve the plan.
Regular Coaching: Focused sessions to help Partner Companies meet their targets.
Proactive Support: Redwood’s Partner Support Center team seeks to be three steps ahead in identifying opportunities and issues.
Win the Day: With intense rigor in ‘following the process,’ we focus on winning by the day and call ’timeouts’ when the metrics and processes are breaking down.

Commitment to Growth

Fueling Success: We pour fuel on the already raging fires of the best businesses in the country.
Unlocking Growth: Investments in tuck-in acquisitions, marketing, fleet, people, and more.
People-Centric: This is a ‘people business.’ We invest in professional and technical training at all levels and roles.
Best-in-Class Technology: With implementation and usage expertise, Redwood’s Partner Support Center enables Partners to drive scalability.

Maximizing Potential

Connecting People: Sharing best practices, validating ideas, and spurring innovation across Redwood Partner Companies.
Career Opportunities: Creating career-defining growth opportunities.
High-End Events: Driving alignment, growth, and an “enjoy the ride” mentality for Partners and their management teams.

Championing the Brand and Entrepreneur

“Centralization” is a Four-Letter-Word: Decisions are never forced by a need to put people in a ‘corporate box’, rather “What makes the most sense?”
Respect for Brand and Culture: Preserving the identity and entrepreneurial spirit of Partner Companies.
Real Partnership: We have earned and are committed to maintaining our reputation for treating Partners as owners and local management as the key decision makers.