Our Mission

Redwood’s mission is to unleash the full potential of elite essential home services companies across the U.S. by partnering with contractors, providing world-class resources, coaching, and strategic investments, and fostering cross-market collaboration. 

OUR ‘SECRET SAUCE’

For HVAC & Plumbing Owners, a Redwood Partnership is Different: Our ‘Secret Sauce’

01


Disciplined Yet Flexible Investment Model That Drives Value and Alignment

  • Selective Partnerships: We are building a network of the most elite home services operators in the country (‘Partner Companies’).
  • Tailored Deal Structures: Out-of-box thinking, tailored to specific needs.
  • Disciplined Revenue Mix: 100% residential, non-new construction HVAC, Plumbing and Electrical home services businesses.
  • Uncapped Upside: Owners retain equity with unprecedented growth potential.
  • Incentives for Managers: Long-term bonuses and incentives for Partner company managers.

02


Coaching Philosophy Based on Data and Best Practices 

  • Expert Support: High-touch support from a best-in-class team of industry leaders at the Redwood Partner Support Center.
  • Data-Driven Decisions: Guided by proven KPIs. 
  • Best Practice Coaching: Leveraging decades ofindustry experience.
  • Innovative Thinking: Challenging local leaders to ‘think differently’ by setting and achieving aggressive goals.

03


Culture of Accountability 

  • Goal-Oriented: Set goals, track progress, pivot as needed, achieve the plan.
  • Regular Coaching: Focused sessions to help Partner Companies meet their targets.
  • Proactive Support: Redwood’s Partner Support Center team seeks to be three steps ahead in identifying opportunitiesand issues.
  • Win the Day: With intense rigor in ‘following the process,’ we focus on winning by the day and call ’timeouts’ when the metrics and processes are breaking down. 

04

Commitment to growth

  • Fueling Success: We pour fuel on the already raging fires of the best businesses in the country.
  • Unlocking Growth: Investments in tuck-in acquisitions, marketing, fleet, people, and more.
  • People-Centric: This is a ‘people business.’ We invest in professional and technical training at all levels and roles.
  • Best-in-Class Technology: With implementation and usage expertise, Redwood’s Partner Support Center enables Partners to drive scalability. 

05

Maximizing Potential

  • Connecting People: Sharing best practices, validating ideas, and spurring innovation across Redwood Partner Companies.
  • Career Opportunities: Creating career-defininggrowth opportunities.
  • High-End Events: Driving alignment, growth, and an “enjoy the ride” mentality for Partners and their management teams.

06

Championing the Brand and Entrepreneur

  • “Centralization” is aFour-Letter-Word: Decisions are never forced by a need to put people in a ‘corporate box’, rather “What makes the most sense?”
  • Respect for Brand and Culture: Preserving the identity and entrepreneurial spirit ofPartner Companies.
  • Real Partnership: We have earned and are committed to maintaining our reputation for treating Partners as owners and local management as the key decision makers.

Our definition of “people First”

  • Directing, not Dictating.
  • Coaching, not Commanding.
  • True Partner, not Boss.
  • Genuine Appreciation.
  • Decisions that put our Partners and their teams in front of Profits.

Partnering with redwood

Our Partners

Riteway Heating, Cooling & Plumbing
John C. Flood of VA
Albritten The Barefoot Plumber. Air Conditioning - Heating - Plumbing
Service Plus Heating, Cooling, Plumbing
Environment MASTERS.  Hassle-Free Plumbing + AC
Apollo Heating, Cooling & Plumbing
Best Care Home Services
B&J Plumbing logo

The redwood family

PARTNER COMPANIES
TEAMMATES
CUSTOMERS SERVED ANNUALLY
REDWOOD NATION