OUR ‘SECRET SAUCE’
With deal structures that drive a true partnership, a laser-focus on coaching operational excellence, and constant attention on making decisions that put people first, Redwood is a unique investor in the Residential HVAC & Plumbing space.
01
Deal Structures That Drive Total Alignment
- Significant Uncapped Owner-Rolled Equity
- Key Managers are tied-in with equity grants and additional bonus plans
- Right Partner and Team is more important than location
02
Data-Driven Operational Excellence
- Redwood’s team of Subject Matter Experts coach Partners on best practices
- Refined set of KPIs drive decisions
- High-touch support/accessibility from Redwood Management & Board
03
Culture of Accountability
- Weekly and monthly meetings between Redwood and Partner Management
- Support Partner efforts on operational KPI/revenue reporting
- Subject Matter Councils from across the Redwood family meet monthly
- Driven Redwood Management Team
04
Focus on Talent
- Focus on training and development for both Managers and Front-line
- Resources dedicated to find, grow, and build talent
- Emphasis on appreciation and celebrating wins
- Investment in on-site Recruiters
- Development of Universities to grow talent in-house
05
Investments in Growth
- Aggressive investment in infrastructure to stimulate high growth, including: vehicles, facility upgrades, additional managers, marketing, recruiting, tuck-in acquisitions, and more
- Redwood Partnership de-risks investments for Owners
- Redwood is well funded
06
Champion of the Brand &
the Entrepreneur
- Day-to-day decision making remains driven by Partner Management Teams
- Partners maintain their name, brand, and culture
- Key functions remain in the business (call center, finance, marketing, etc.)
- Redwood is focused on supporting and coaching, not dictating and directing
