Dave Hannett

Vice President of Lifecycle Marketing

Dave is Redwood’s Vice President of Lifecycle Marketing, responsible for increasing customer retention, engagement, and lifetime value. Dave brings twenty years of home products and services leadership and marketing experience to Redwood. Dave spent four years at Frontdoor leading the member retention and engagement P&L to new heights and executing a dramatic turnaround as their Vice President of Home Services, nearly doubling revenue year over year while dramatically increasing profitability. 

Before Frontdoor, Dave spent nearly fifteen years at Asurion, the global leader in product protection and support. Dave led teams that designed and managed innovative service solutions for major appliances and consumer electronics, was a key account leader driving customer acquisition and retention results for some of Asurion’s largest clients, and helped craft Asurion’s home products and services strategy on its Corporate Development & Strategy team. In 2015 he won the Asurion Global hackathon with a CX solution that reduced customer claim turn-time by 90% and fulfillment expense by 40%. 

Dave lives in suburban Washington DC with his wife Sarah, four dogs, and occasionally their four sons. He holds a BS in Sciences from Virginia Tech, where he earned President’s List, and Athletic Director’s Honor role as Captain of the Track team, a 3-time conference champion, and school and conference record holder.