Samantha McFarland

Senior Marketing Analytics Manager

Samantha McFarland is Redwood’s Senior Marketing Analytics Manager, where she turns complex data into actionable insights that fuel growth, efficiency, and strategic decision-making. Samantha brings over eight years of expertise across home-services, subscription services, and healthcare, with a proven record of building scalable analytics ecosystems and executive dashboards, and delivering insights that shape business outcomes.

Most recently, Samantha served as Senior Manager of Business Analytics at Sarepta Therapeutics, a global leader in precision genetic medicine for rare diseases. She played a key role in the successful launch of Elevidys, the first FDA-approved gene therapy for Duchenne muscular dystrophy, by providing analytics that enhanced trial oversight, safeguarded data integrity, and supported operational scalability.

Previously, Samantha was Lead Analyst of Advanced Analytics at Frontdoor, where she built automated reporting pipelines in Snowflake and Looker, designed retention and acquisition analyses, and implemented testing strategies that improved customer save rates and drove significant revenue growth. She began her career at TruGreen, where her analytics supported new product development, digital marketing performance, and operational improvements that delivered measurable EBITDA gains.

Samantha holds a BA in Public Policy Administration from the University of Mississippi. She spent her childhood in the Northwest but is currently based in Bartlett, TN. Outside of work, she enjoys life with her husband, and their two dogs.