Built for Home Services Business Owners Planning for What’s Next
Sell Yeah! is the podcast for HVAC, plumbing, and electrical business owners who want to understand what selling their business actually looks like — before they’re in the middle of it or even if they’re simply planning ahead.
Hosted by David Katz and Shaun Hardick of Redwood Services, the show cuts through the jargon and gets straight to what matters: how deals work, how your business gets valued, who the buyers are, and what you can do right now to maximize your outcome, if and when the time comes.
David and Shaun have led over 60 deals and $2 billion in transactions in the home services space. They’ve seen what goes right, what goes wrong, and what sellers wish they’d known going in. Every episode, they bring that experience to one focused topic — and close with a Pour Decisions segment where they share the lessons they learned the hard way.
New episodes drop regularly. Subscribe and start learning what it takes to be deal-ready.
Latest Episodes
Asset Deal or Stock Deal? What the Difference Really Means
Not all deal structures are created equal, and the one you end up with can change your tax bill, your liability exposure, and how much work closing actually takes. In this episode, David and Shaun break down the two most common deal types, asset deals and stock deals, and explain why the structure matters just as much as the price.
They cover why buyers generally prefer asset deals (clean title, no legacy liabilities, a tax step-up on assets), why sellers often prefer stock deals (favorable tax treatment on partial sales), and what happens to the old legal entity after an asset deal closes. They also touch on more advanced structures like F-reorgs, and explain how milestone or earn-out payments can bridge a valuation gap between buyer and seller regardless of which structure is used.
What Does Selling Cost You? Breaking Down Advisor Fees
Selling your business comes with a price tag most owners don’t see coming. In the latest episode of Sell Yeah!, David Katz and Shaun Hardick walk through what sellers should budget for during a transaction, including the mistake they most often make when trying to cut costs in the wrong place.
They walk through legal fees ($25K to $150K depending on deal complexity), the two very different roles accountants play in a deal, when estate planning belongs in the conversation, and how broker or banker fees (typically 3% to 7% of transaction value) actually work. They also flag the hidden costs sellers often miss: contract terminations, software license buyouts, and other “quasi-debt” that quietly comes out of proceeds at closing.
Before You Sell: The Levers That Maximize Value
Selling your business isn’t a split-second decision — and the owners who get the best outcomes are the ones who prepare well in advance. In this episode, David and Shaun break down exactly what business owners may want to consider doing in the one to two years before going to market to maximize the value of their business.
They walk through the three main levers every seller should be pulling — cleaning up your business mix, building a strong succession plan, and entering a deal from a position of growth and performance strength — plus the financial housekeeping that makes the whole process smoother: clean books, EBITDA adjustments, and knowing your numbers cold. They also cover the advisers you need in your corner before you ever reach an LOI, and how Redwood thinks about deal readiness through a transaction scorecard.
From First Call to Close: The Deal Life Cycle Explained
What actually happens between the first conversation with a buyer and the day the wire hits your account? In this episode, David and Shaun walk through the full deal life cycle — step by step — so owners know exactly what to expect at every stage of the process.
They cover the pre-LOI courting phase, the LOI and exclusivity period, and the three major diligence work streams that kick off after signing: operational, financial, and legal. They break down what a quality of earnings actually is, why disclosure schedules are the most frustrating part of any deal, and what closing actually looks like in the real world (hint: it’s not a big conference table and a stack of papers). Plus, their #1 piece of advice for any seller heading into a transaction.
Know Who You’re Dealing With: Financial vs. Strategic Buyers Explained
There are hundreds of buyers in the home services industry — and a lot of them will cut you a check. But knowing who you’re actually doing a deal with could be the most important decision you make. In this episode, David and Shaun break down the two main categories of buyers — financial and strategic — and what owners considering a sale should realistically expect from each one, before and after the deal closes.
They explain what private equity funds, family offices, and search funds are actually looking for, how equity rollovers work and why buyers want sellers to have skin in the game, and why strategic buyers can often pay more — but come with less flexibility and autonomy. And they tackle the million-dollar question every owner should be asking when considering a sale: what should I care about beyond the money?
What Is an LOI? Letters of Intent Explained
The Letter of Intent — or LOI — is one of the first major milestones in selling your business, and one of the most misunderstood. In this episode of Sell Yeah!, David and Shaun break down exactly what an LOI is, what it isn’t, and what you’re actually signing up for when you put pen to paper.
Spoiler: it’s less scary than it sounds. The LOI is a non-binding framework for a deal — but it does lock in one very important thing: exclusivity. David and Shaun walk through all the key terms you’ll encounter, from purchase price and rollover equity to restrictive covenants, confidentiality, and governing law, and explain why a more detailed term sheet on the front end actually makes everything easier down the road.
What Is My Business Worth? A Plain-English Guide to Valuation
Everybody wants to know what their business is worth — and in this episode, David and Shaun break down exactly how buyers think about valuation so owners can stop guessing and start preparing.
They walk through the key factors that drive a buyer’s willingness to pay: size, trajectory, customer mix, management infrastructure, key man risk, brand equity, employee base, and operating systems. They also demystify EBITDA multiples vs. revenue multiples, explain why businesses in different industries trade at very different values, and make the case for why handing over a P&L and asking “What’s it worth?” is never going to get you the answer you’re looking for.