Matt Copeland

Lead Business Intelligence Analyst

Matt is the Lead Business Intelligence Analyst at Redwood Services.  In this role, he supports company leadership and operations by designing and implementing end-to-end analytics solutions – including data quality, architecture, modeling, predictive analytics – to enable better decision making and drive business performance.

Before joining Redwood, Matt was a Senior Data Analyst at St. Jude Children’s Research Hospital, where he worked within Academic & Biomedical Operations to support faculty members with core performance and productivity analytics.  In a hybrid strategic and technical role, he collaborated closely with executives, departmental leadership, and subject matter experts to improve data quality, streamline reporting, and develop intuitive analytics tools that enhanced transparency and insight.

Prior to St. Jude, Matt worked at FedEx Services in the Revenue Recovery department, where he was promoted to Senior Data Analyst.  There, he focused on debt collection operational analytics and data quality, modernizing reporting and enhancing visibility into financial recovery processes across the enterprise.

Earlier in his career, he ran his own small business, developing full-stack web solutions and providing IT consulting for local organizations.  He also gained experience in utility technology programming through roles in municipal energy and software development firms.

Matt holds a B.S. in Technology from Arkansas State University and has been a Microsoft Certified Data Analyst Associate since 2020.  He lives in the Memphis area and is passionate about data storytelling, intuitive design, and creating analytics tools that help teams do their best work.